Launching Brave Brands into the

METAVERSE

GSD Group partners with companies to create their metaverse environments using our proprietary tech stack, blockchain and
branded digital currencies. We can transact on a project cost basis or co-invest up to 50% of the business economics.

WELCOME TO

The Metaverse

A virtual world that expands a brand’s physical product offering to include entirely digital products and virtual experiences.

Web 3.0 and
the Metaverse

The most powerful revolution poised to disrupt
consumer experience and retail.
  • Fresh revenue streams
  • Rich customer data, business continuity
  • Client and community attraction
  • Ease of engagement
  • Risk and carbon reduction
  • Real estate cost savings

Metaverse: the venue where NFTs are bought and sold

Non-Fungible Tokens (NFTs) are unique digital-only assets offered by the brand in a variety of formats:
Digital tokens of physical artifacts
Fractional ownership of high-ticket items
Each will possess a certificate of authenticity
Secured on the Blockchain
Can be an access pass to physical or online experiences
and more!

The Time is Now

01.

Hundreds of major brands are already embracing the Metaverse: new offerings, new consumers

04.

Create one market; monetize in perpetuity – the revenue potential is exponential

02.

NFTs and blockchain technology have enhanced many marketplaces and growing in consumer popularity

05.

Investment into an infrastructure with intelligent strategies creates new and scalable revenue opportunities

03.

Big brands expansion is narrowing some windows of opportunity; establishing a timely online marketplace is integral to future revenues

06.

Attract and grow an entirely new customer base

01.

Hundreds of major brands are already embracing the Metaverse: new offerings, new consumers

02.

NFTs and blockchain technology have enhanced many marketplaces and growing in consumer popularity

03.

Big brands expansion is narrowing some windows of opportunity; establishing a timely online marketplace is integral to future revenues

04.

Create one market; monetize in perpetuity – the revenue potential is exponential

05.

Investment into an infrastructure with intelligent strategies creates new and scalable revenue opportunities

06.

Attract and grow an entirely new customer base

Our Solutions

Laying a solid foundation for transacting in the metaverse with trusted and proven partners who have a proven track record in the industry is the key to mitigating costly mistakes and navigating complexity in a new frontier.
Digital
Twins
Digital
Wallets
Creative Production
Strategic Consulting
Project Management
Community Management
Payment Platforms and Currencies
Digital Marketing Strategy and Execution

Meet the GSD Group Leadership

Shelly Murphy
[email protected]
Shelly Murphy is the CEO and Managing Partner of GSD Group.
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Ken Discipio
[email protected]
Ken joined Tavistock Group / Lake Nona in 2015 as Senior Vice President,
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Jordan Taylor
[email protected]
Jordan Taylor boasts an extensive background in finance and real estate…
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Cameron Chell
[email protected]

Cameron Chell has been a technology entrepreneur for more than 30 years…

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Cameron Chell has been a technology entrepreneur for more than 30 years and has spent his career growing a diverse collection of high-potential ideas into revolutionary companies that have changed the way many people experience the world.

Cameron who has specialized in product architecture was a founder of Business Instincts Group, an accomplished Product Creation Firm with a focus on building high-tech product and service platforms. Cameron has also been part of several founders and early leadership product teams including Futurelink, Urthecast, Cold Bore Technologies, Slyce, Raptor Rig, CurrencyWorks, and Draganfly.

Cameron is fortunate to get to be a part of creating and building amazing products and companies. He works with fellow entrepreneurs, executives, and investors with a focus on determining what is most important and exactly how to get it done.
Jordan Taylor boasts an extensive background in finance and real estate and has worked closely with multiple Fortune 500 companies. Taylor has acquired, developed, and managed hospitality assets across five major markets in Phoenix, Las Vegas, Austin, Chicago, and Washington, D.C.

He is also a partner and advisor for True North Studio, Capital Review Group and Arbor Wealth Management. Taylor has also served on several non-profit boards over his career, including Phoenix Positive Coaching Alliance, an organization that promotes positive youth sports culture in communities across the United States.

Before becoming a managing partner in GSD Group, Taylor developed and structured $300+ million USD of commercial real estate between 2016 and 2019. Taylor is poised to assist in establishing the Atari Hotels brand as one that is profitable, relevant, and enriching for its local markets.
Ken joined Tavistock Group / Lake Nona in 2015 as Senior Vice President, Business Development and Sales overseeing all business development functions at the company. He brings extensive experience in corporate and tenant representation and business development, responsible for completing transactions with a total consideration value of over $3 billion during his 20+ year career.

Prior to joining TDC, Ken was Managing Director at Cushman & Wakefield, based in the firm’s Palo Alto office. Ken had primary responsibility for Cushman & Wakefield’s Tenant Representation & Corporate Services platform for the western region and managed teams that coordinated multi-market transactions and integrated services across multiple geographies.

Previously, Ken served as Managing Director of Grubb & Ellis’ Corporate Services Group, where he oversaw the Western U.S. region, and spent five years as the Managing Director for CBRE in Australia/ New Zealand, responsible for day-to-day operations of the Wellington, New Zealand office and CBRE’s Corporate Services Group for the region. Prior to that, he spent nine years with CBRE in New York managing relationships with major corporations.
Shelly Murphy is the CEO and Managing Partner of GSD Group, the strategy and licensing group behind Atari Hotels. As the Managing Partner of Atari Hotels, Murphy is at the nexus of creating new verticals in technology, education, and entertainment.

She founded the largest tech and innovation event in Arizona, DesTechAZ with Steve Wozniak, and is CEO of the Atari Hotels Innovation Foundation, a non-profit focused on building the future of technology by providing opportunities for innovation through K-12 education. Murphy has over two decades of experience in finance with over $900MM USD issued in private activity bonds.

Murphy established her career as the Executive Director and CEO of Arizona Higher Education Loan Authority, a not-for-profit organization with a mission to provide low-cost education financing solutions for Arizona students.

Murphy’s extensive background and career experience in executive leadership, management, business development, and innovation prime her for a leading role at Atari Hotels.